PRIVACY POLICY

Last Updated: October 22, 2026 

Pet Wants respects your privacy. This Privacy Policy explains how Pet Wants Franchise System, LLC (“Pet Wants,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit or use the Pet Wants website, mobile applications, online store, and other services that link to this Privacy Policy (collectively, the “Site”). This Privacy Policy applies to personal information collected through the Site. Additional privacy notices may apply to particular programs, services, transactions, or locations.

1. PERSONAL INFORMATION WE COLLECT: Depending on how you interact with us, we may collect the following categories of personal information.

Information You Provide Directly" This may include:

• name;
• mailing, billing, and delivery addresses;
• email address;
• telephone or mobile number;
• account login information;
• order and purchase information;
• products purchased;
• payment-related information;
• customer-service communications;
• information you provide in reviews, surveys, contests, or promotions;
• preferences and other information you voluntarily provide.

We generally use third-party payment processors to process payment-card transactions. Payment information may be collected directly by those providers and handled pursuant to their privacy policies.

Information Collected Automatically: When you use the Site, we and our service providers may automatically collect information such as:

• IP address;
• browser type and version;
• operating system;
• device type and identifiers;
• approximate geographic location;
• pages viewed;
• links clicked;
• search terms;
• referring and exit pages;
• dates and times of Site activity;
• interaction with advertisements;
• information about how you navigate and use the Site; and
• information about errors, performance, and security events.

Cookies and Similar Technologies: We may use cookies, pixels, tags, scripts, local storage, software development kits, and similar technologies to operate the Site, remember preferences, understand Site usage, provide analytics, improve functionality, prevent fraud, and support advertising. Some technologies are necessary for the Site to operate. Others may be used for analytics or advertising purposes. Depending on applicable law and the technologies we use, you may be able to control certain technologies through our cookie-management tools, browser settings, device settings, or applicable opt-out mechanisms.

2. HOW WE USE PERSONAL INFORMATION: We may use personal information to:

• provide, operate, maintain, and improve the Site;
• process and fulfill orders;
• process payments;
• arrange delivery;
• create and administer accounts;
• provide customer service;
• communicate with you about purchases, accounts, products, services, and promotions;
• send marketing communications where permitted by law;
• administer loyalty, subscription, Autoship, or promotional programs;
• personalize your experience;
• conduct analytics and research;
• understand customer preferences and Site usage;
• detect, prevent, investigate, and respond to fraud, security incidents, and unlawful activity;
• protect the rights, property, safety, and security of Pet Wants, our customers, and others;
• comply with legal obligations and respond to lawful requests; and
• perform other purposes disclosed when information is collected.

We will not use personal information for materially incompatible purposes without providing any notice or obtaining any consent required by applicable law.

3. HOW WE SHARE PERSONAL INFORMATION

We may disclose personal information to the following categories of recipients as reasonably necessary for the purposes described above:

Service Providers

We may share information with companies that provide services on our behalf, including:

• ecommerce and website hosting;
• payment processing;
• order fulfillment;
• shipping and delivery;
• customer service;
• information technology;
• cloud storage;
• analytics;
• marketing;
• advertising;
• fraud prevention;
• security; and
• communications.

These service providers are authorized to use personal information only as necessary to provide services to us or as otherwise permitted by law.

Pet Wants Affiliates and Franchisees: Because Pet Wants operates as a franchise system, information may be shared with affiliated entities and participating Pet Wants franchisees when reasonably necessary to fulfill orders, provide customer service, administer local services or promotions, communicate with customers, or operate the Pet Wants business.

The exact entities receiving information may depend upon the location and service involved.

Business Transactions: Personal information may be disclosed in connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction.

Legal and Safety Purposes: We may disclose information when we reasonably believe disclosure is necessary to:

• comply with applicable law;
• respond to legal process;
• enforce our agreements;
• protect our rights or property;
• protect the safety of customers or others; or
• detect, investigate, or prevent fraud or unlawful activity.

With Your Direction or Consent: We may disclose information when you direct us to do so or otherwise consent.

4. ANALYTICS AND ADVERTISING:We use analytics and similar technologies to understand how visitors use the Site.

Google Analytics and Google Signals: We may use Google Analytics to understand Site traffic and usage. Depending upon the configuration of our Google services, Google may collect information about your interactions with the Site through cookies and similar technologies. We may also use Google Signals or related advertising features. These features may provide aggregated or otherwise limited information concerning audiences, demographics, interests, or cross-device activity. You may be able to control Google's use of information through Google's available privacy and advertising controls.

Microsoft Clarity and Microsoft Advertising: We may use Microsoft Clarity and Microsoft Advertising to understand how visitors interact with the Site, including through behavioral metrics, heatmaps, and session-replay technologies. These technologies may collect information about Site interactions and device activity and may be used for analytics, Site optimization, security, fraud prevention, and advertising, depending on the services and configurations we use. Microsoft's handling of information is also subject to Microsoft's privacy practices.

Other Advertising Technologies: We may use additional advertising, analytics, social-media, or similar technologies from time to time. Where required by applicable law, we will provide appropriate notice and choices concerning those technologies.

5. “SALE,” “SHARING,” AND TARGETED ADVERTISING: Certain privacy laws define “sale,” “sharing,” “targeted advertising,” and similar terms more broadly than their ordinary meanings. We do not sell personal information for money in the ordinary sense of the term. However, certain disclosures of information to advertising or analytics providers may constitute a “sale” or “sharing” under applicable state privacy laws even when no money is exchanged directly for the information.

Where required by applicable law, we provide consumers with the ability to opt out of covered sales, sharing, or targeted advertising. If the Site recognizes an applicable opt-out preference signal, we will process that signal in accordance with applicable law. California residents may exercise applicable opt-out rights using the mechanisms provided on the Site, through the California Privacy Protection Agency’s DROP Form.

6. YOUR PRIVACY CHOICES: Depending on where you live and subject to applicable law, you may have rights concerning your personal information.

These may include rights to:

• know or access personal information;
• correct inaccurate personal information;
• delete personal information;
• obtain a copy of personal information in a portable format;
• opt out of certain sales or sharing of personal information;
• opt out of targeted advertising;
• limit certain uses of sensitive personal information;
• withdraw consent where processing is based on consent; and
• appeal a decision concerning a privacy request.

Not every right is available in every jurisdiction, and exceptions may apply.

7. CALIFORNIA PRIVACY RIGHTS

If you are a California resident and the California Consumer Privacy Act (“CCPA”) applies to Pet Wants with respect to your information, you may have rights under the CCPA, subject to applicable exceptions and limitations.

These rights may include the right to:

• Know/Access: You may request information about the categories and specific pieces of personal information we collect, use, disclose, sell, or share, subject to applicable law.
• Delete: You may request deletion of personal information that we maintain about you, subject to statutory exceptions.
• Correct: You may request correction of inaccurate personal information, subject to applicable law.
• Opt Out: You may have the right to opt out of the sale or sharing of personal information or certain targeted advertising activities.
• Limit Certain Uses of Sensitive Personal Information: Where applicable, you may have the right to limit certain uses or disclosures of sensitive personal information.
• Non-Discrimination: We will not unlawfully discriminate against you because you exercised a privacy right.

How to Submit a California Request: California consumers may submit privacy requests through the California Privacy Protection Agency’s DROP Form. We may need to verify your identity before completing certain requests. We will use information provided in connection with a request only as reasonably necessary to verify and process the request, subject to applicable law. If we deny a request, you may have the right to appeal our decision.

8. NOTICE AT COLLECTION: At or before the point at which we collect personal information, we may provide a Notice at Collection or other just-in-time disclosure describing the categories of information collected and the purposes for which the information will be used. Those notices are intended to supplement, rather than replace, this Privacy Policy.

9. EMAIL COMMUNICATIONS: You may opt out of promotional emails by using the unsubscribe mechanism contained in the email. Even if you opt out of promotional communications, we may continue to send transactional or service-related communications, such as order confirmations, delivery notifications, account notices, security notices, and responses to customer inquiries.

10. TEXT MESSAGES: If you elect to receive text messages from Pet Wants, we may use your mobile telephone number to send the types of messages described when you provide consent.

Message frequency may vary. Message and data rates may apply. You may opt out of marketing or other recurring text messages by replying STOP where applicable. Reply HELP for assistance.

Consent to receive marketing text messages is not a condition of purchasing products. Mobile telephone numbers and SMS opt-in information will not be sold or shared with third parties for their own marketing purposes except as expressly permitted by applicable law or with your consent.

11. CHILDREN'S PRIVACY: The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13 except as permitted by applicable law and with any parental consent required by law. If we learn that we have collected personal information from a child under 13 in circumstances in which collection was not permitted, we will take reasonable steps to delete the information as required by applicable law. If you believe a child has provided personal information to us, please contact us using the information below.

12. DATA RETENTION: We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide services, complete transactions, maintain business and financial records, comply with legal obligations, resolve disputes, enforce agreements, maintain security, and prevent fraud. Retention periods vary depending on the type of information and the purpose for which it is used.

13. DATA SECURITY: We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, and disclosure. No method of transmission over the Internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.

14. THIRD-PARTY WEBSITES: The Site may contain links to websites or services operated by third parties. This Privacy Policy does not apply to those third-party websites or services. We encourage you to review their privacy policies before providing information to them.

15. FRANCHISE LOCATIONS: Pet Wants is a franchise system. Certain transactions, customer-service activities, delivery services, promotions, loyalty programs, or other services may be operated or fulfilled by individually owned and operated Pet Wants franchisees. Where a franchisee independently collects or uses personal information, that franchisee's privacy practices may be governed by its own privacy notice.

16. INTERNATIONAL DATA TRANSFERS: We may use service providers and affiliates located in the United States or other jurisdictions. Personal information may therefore be processed or stored outside the jurisdiction in which it was collected. We will handle personal information in accordance with applicable law.

17. CHANGES TO THIS PRIVACY POLICY: We may update this Privacy Policy from time to time. When we make changes, we will post the revised Privacy Policy and update the “Last Updated” date. If a change requires additional notice or consent under applicable law, we will provide that notice or obtain that consent.

18. CONTACT US: Questions or concerns regarding this Privacy Policy or our privacy practices may be directed to:

Pet Wants Franchise System, LLC
4755 Lake Forest Drive, Suite 100
Cincinnati, Ohio 45242

Last Updated: October 22, 2026